1990s

The All-New 1993 Jeep® Grand Cherokee (ZJ) set a new industry benchmark thanks to its unique balance of on- and off-road capability. The super-capable Wrangler (TJ) with its new coil suspension was introduced in 1997. In 1999 the new Grand Cherokee (WJ) was marketed as the most capable SUV ever. Sales soared to 629K units for the decade.

LUXURIOUS SUVs

After about 30 years, the classic Grand Wagoneer gave way to a “Final Edition” model in 1991. An All-New Jeep® Grand Cherokee launched in 1993 and was a larger and more luxurious cousin to the Cherokee–with a smoother motorway ride and a more spacious interior. An All-New Jeep Wrangler (TJ) was introduced in 1997–that looked very similar to the CJ-7. The TJ used a four-link coil suspension and featured a new interior. In 1998, the German Daimler-Benz merged with the Chrysler Corporation (including the Jeep Brand) for $36 billion.

AUTHENTIC TO THE CORE