1970s

The Jeep® Brand's 4x4 leadership continues in the 70s with the introduction of the first full-time 4x4 system. The sporty 2-door full-size Cherokee (SJ) sweeps the 4x4 of the Year awards. Six models help elevate sales to all-time highs.

THE AMC YEARS

In 1969, Kaiser Jeep started a “Jeep® Great Escape” advertising campaign showing the variety of recreational uses of Jeep vehicles. Kaiser Jeep sold the company to American Motors (AMC) in 1970 for approximately $75 million. Four-wheel-drive vehicles were becoming very popular – by 1978, AMC was producing 600 vehicles a day. In 1972, the Quadra-Trac® 4x4 System was introduced, the first automatic full-time four-wheel-drive system. In 1976, the Jeep Brand introduced the CJ-7..

DARING ADVENTURES BEGIN HERE